Designing a Centralized Operations System for a Multi-Site Fitness and Wellness Business in Indonesia
CHALLANGE
“Despite being the largest clubhouse in BSD, their technology couldn’t keep up data silos, fragmented systems, and limited visibility holding back operational scale and member experience.”
The largest clubhouse in BSD thousands of members, hundreds of transactions a day. But behind the scenes, the technology stack didn’t match the ambition of the business. Originally engaged as access-control vendor, we discovered the real problem: data silos, half-built systems, and operational visibility that didn’t go above the floor manager. To deliver a truly elevated member experience, technology needed to shift from being a constraint to becoming a strategic asset.
APPROACH
“Through cost transparency, integrated systems, and centralized platforms, operations were transformed into a single, real-time engine for control and decision-making.”
Reframe the Role & Establish Cost Visibility
We re-scoped our role to become the consulting partner. First, we created visibility on technological costs, what the business was spending, where, and on what. We then designed and built two core products that now sit at the centre of operations.
Build a Centralized Control Layer
The All-in-One Centralized Dashboard, a unified control layer for leadership to manage activity scheduling, member transactions, performance reporting, and operational insights from a single screen. It made the entire club legible in real time.
Unify the Member Experience
The All-in-One User App moved the member experience onto a single mobile surface booking, schedules, memberships, rewards, promotions. One app, anytime, anywhere.
Enable Financial Visibility & Decision Intelligence
We also reorganized cross-department processes, built real-time financial visibility for B2C transactions, and introduced profitability analytics that elevated board-level decision-making.
OUTCOME
“They didn’t just digitize. They became one of the few leisure operators in Indonesia running with full real-time financial and operational visibility and that became their competitive edge.”
2.6x
Net delivery efficiency of the technology team
130%
Year-on-year revenue growth
20.5% → 31.8%
Profit margin improvement
3 months
To positive operating cash flow
