Consulting & Implementation

Rebuilding The Acquisition Funnel of Indonesia’s Leading SaaS Accounting Platform

See how we helped Indonesia’s leading accounting software company reduce CAC by 46% and achieve 2.3x revenue growth through data-driven IT consulting and marketing analytics

PROBLEM

“Although a customer acquisition cost figure exists, its reliability is uncertain due to inconsistent tracking and fragmented data sources.”

We transformed Accurate’s marketing data ecosystem by integrating end-to-end data funnel, unlocking precise, real-time performance tracking. This clarity empowers Accurate to align strategy, optimize budget allocation, and accelerate high-impact marketing outcomes.

APPROACH

“Designing funnel representative to actual operation and quantify marketing initiatives and results.”

Designing Representative Funnel

The first step is to clearly define the funnel and each stage of the user acquisition flow across all channels, including mapping all marketing channels to ensure all data is properly recorded.

Define Ownership of Each Funnel

After designing a representative funnel, the next step is to assign ownership at each stage. This leads to clearer reporting, defined ownership, and well-established responsibilities for each team.

Track CAC

WidaTech helps by ensuring standardized tracking across all marketing channels to capture data holistically, while also supporting the selection, implementation, and onboarding of the right tools, as well as enabling teams to effectively understand and use the data.

IMPACT

“We didn’t sell any growth tactics. We gave their leadership a marketing engine they could finally see clearly and once they could see it, the ROI followed.”

46%

Reduction in customer acquisition cost

125%

Inbound Lead Volume Increased

85%

Acquisition tracking visibility (8.5x from 10%)

"WidaTech has enabled our business to make better operational decisions. With a strong digital core, they helped us build our data infrastructure from the ground up."

Yosep Stephen

Chief Executive Officer, Accurate

WidaTech has enabled our business to make better operational decisions. With a strong digital core, they helped us build our data infrastructure from the ground up.

Yosep Stephen

Chief Executive Officer, Accurate

"WidaTech's solutions are sustainable and scalable, creating a solid framework and mindset. Our marketing team can now independently execute and adapt to evolving business needs."

Baskara Aji

Corporate Marketing Manager, Accurate

WidaTech's solutions are sustainable and scalable, creating a solid framework and mindset. Our marketing team can now independently execute and adapt to evolving business needs.